While browsing the iMacoritti Platform and using the online sale Services offered there, we will harvest and process your personal data.

The purpose of this data protection policy is to provide you with information concerning:

  • the way in which we harvest and process your personal data;
  • the cookies which we place on your browser device.



  1. Controller

Your personal data, which is harvested in order to execute the orders you made on the iMacoritti platform, is jointly processed by MACORITTO VALENTINO SRL, the company which runs the iMacoritti Platform, and by each Retailer with whom you place an order.

Your personal data is also processed under the responsibility of MACORITTO VALENTINO SRL for the purposes of marketing, analysis of browser behaviour, audience measurements, behavioural advertising and statistical studies, and in order to conduct customer satisfaction surveys and prevent bank fraud.

  1. Why do we process your data and what is the legal basis for it?
Purpose Legal basis
Management of the orders you placed through the iMacoritti Platform (payment, delivery, customer service, putting you in contact with the retailers, etc.) execution of sales contracts
Analysis of your browsing pattern on the Platform in order to improve our services in the legitimate interest of MACORITTO VALENTINO SRL
Conduct customer satisfaction surveys in order to improve our services in the legitimate interest of MACORITTO VALENTINO SRL
Carry out statistical studies on the use of our Platform and our services in the legitimate interest of MACORITTO VALENTINO SRL
Marketing (mailing of promotions, newsletter) in the legitimate interest of MACORITTO VALENTINO SRL
Behavioural advertising consent obtained
Prevent and fight bank fraud in the legitimate interest of MACORITTO VALENTINO SRL
Audience measurements consent obtained
  1. What personal data do we process?

We harvest and process the following data, in particular:

  • the personal data which you provided on our Platform when you created your account (email, surname, first name, address, password, etc.);
  • the information relating to the orders which you place on the Platform (product purchased, transaction number, delivery address, etc.);
  • the information relating to your means of payment (bank card number, bank card expiry date, security code) through the intermediary of a secure payment service provider, which has sole access to such data;
  • the information which you send us when you contact customer services or the retailer through the iMacoritti Platform (contents of any exchanges, nature of complaint, return of products, etc.);
  • your login and browsing data for the iMacoritti Platform (IP address, the products and pages which you viewed or searched for);
  • the data relating to your consultation of the emails which we send for statistical and marketing purposes;
  • the information which you provide when you leave a comment on the Platform;
  • information on your viewing of our ads;
  • the information which you provide when you take part in promotions, competitions or events which we organise.
  1. How long do we keep your data?

We only keep your data in our database for the period of time required in order to achieve our objectives and then we archive it, with restricted access, for an additional period of time in order to comply with our legal and/or regulatory archiving obligations and for the applicable limitation periods. At the end of this additional period, your data will be permanently erased from our databases.

  1. Who is your data sent to?

5.1 To our service providers

Your data can be accessed by the service providers which we use in order to subcontract all or part of the processing of your data (the hosting of the Platform and data, maintenance, sending order confirmation emails, emailing, secure payment, etc.).

The subcontractors that we use provide the guarantees required by the applicable regulations on data protection. They only have access to the data which they need in order to perform their services and are not authorised to process your data for other uses. We have, moreover, executed agreements with each of them in order to guarantee the security and integrity of your data and that it is processed in compliance with the applicable regulations.

5.2 To the retailers on the Platform and their transporters

The data required in order to manage your orders is sent to the retailers from which you have purchased a product through the iMacoritti Platform.

The data which makes it possible to ensure the delivery of your order is also forwarded to the transporter that you have selected or that is proposed when you place your order.

5.3 To the administrative authorities

Your personal data may be disclosed to the administrative authorities pursuant to a law, regulation or a decision of an appropriate regulatory or judicial body.

In general, we undertake to comply with all the legal rules which might prevent, limit or regulate the distribution of information or data, including in particular the data protection regulations.

5.4 In the event of an acquisition, merger or business transfer

If MACORITTO VALENTINO SRL or part of its business activities is acquired by a third party company or in the event of a merger, we will notify you in advance of the transfer of your data and of your right to object to that transfer.

  1. What rights do you have over your data and how can you exercise them?

6.1 What are your rights?

You have the right to obtain the following from us:

  • confirmation concerning whether or not your personal data is processed and the right to access it, if so;
  • the rectification of any of your personal data which is inaccurate or incomplete;
  • in certain circumstances, the deletion of your personal data;
  • in certain circumstances, a restriction on the processing of your personal data;
  • the portability of your personal data;
  • the organisation of the fate of your personal data in the event of your death (preservation, deletion or disclosure to a named person).

You also have the right to refuse, in certain circumstances, the processing of your personal data.

For further information on your rights with regard to your data, please consult the EU Reoletion 2016/679 of the European Parliament and of the Council:

You can also, at any time, refuse that your data be used for marketing purposes and withdraw your consent to any data processing which we have undertaken for the purposes of behavioural advertising, analysis of browser behaviour and audience measurements.

We also remind you that you have the right to make a complaint to The Italian Data Protection Authority, if you consider that your rights have not been respected.

6.2 How can you exercise your rights?

For any requests concerning your right of access, right to object, right to rectification, right to data portability, right to restriction of processing and the fate of your data in the event of your death: Please send an email to the following address: :

  • stating the purpose of your request;
  • stating your surname and first name;
  • attaching a photocopy of both sides of your national ID card or passport, so that we can check your identity.

We will reply as soon as practicable and in any event within a period of one month from receipt of your request.

To refuse that your data be used for marketing purposes:

You can send us an email to the following address: or click on the unsubscribe link in our marketing emails and in our newsletter.

We undertake to remove you from our mailing list as soon as practicable.

To withdraw your consent to the processing of your data for the purposes of behavioural advertising, analysis of browser behaviour and audience measurements:

You can send us an email at the following address: or configure your cookie settings.

  1. Is your data transferred outside the European Union?

Certain processing acts which we entrust to our subcontractors are performed outside the European Union. Agreements have been executed with each of these service providers in order to ensure that your data is transferred in a secure manner and in compliance with the applicable data protection regulations.

  1. Contacting the Data Protection Officer

For any question concerning the processing of your personal data or in order to exercise your rights with regard to your data, the Data Protection Officer (DPO), designated by MACORITTO VALENTINO SRL, can be contacted:

  • by email at the following address:;
  • by post at the following address: MACORITTO VALENTINO SRL Delega alla protezione dei Dati Personali Piazza Garibaldi, 1 – 33082 Tiezzo di Azzano Decimo (PN).




  1. What is a cookie?

A cookie is a small file of letters and numbers which is stored on the User’s computer, smartphone, tablet, mobile device, etc, when he logs in to the Platform.

  1. What cookies are used on the Platform?

On our Platform, we use cookies to make it possible for us to:

  • improve your browsing experience on the Platform and thus enable you to use its various features, for example to enable you to log in and sign in to your user account;
  • prepare statistics, count the volume of traffic and see how visitors use the various elements which make up the Platform (sections and contents viewed, browsing pattern, date and time of viewing…), which helps us make the Platform more interesting and easier to use;
  • recognise your browser as a registered past visitor, remember all the preferences which may be sent by your browser when using the Platform, including keeping track of your shopping basket;
  • measure the traffic on our Platform;
  • grant you access to restricted and personal spaces on our Platform, such as your account, thanks to the login names or data which you may have provided us with at an earlier date;
  • implement security measures.

As such, and with regard to cookies which are not exclusively intended to enable or facilitate browsing or which are not strictly required for the management of your orders or the supply of services, an information banner is displayed when you log in to the Platform so that you are notified before any cookies are downloaded, (1) of their presence and (2) so as to allow you, if you wish, to refuse the downloading of cookies on your device.

The cookies stored when you use the Platform do not make it possible for us to identify you personally but information is saved regarding your device’s browsing experience of the Platform which we can then read when you later return to the Platform.

The information harvested is for our own exclusive use and that of our partners, and will in no event be transferred to third parties.

  1. How can you disable the cookies?

There are several ways in which you can manage cookies.

You are informed that any setting which you may configure may change your web-browsing experience and your terms of access to certain services which require the use of cookies. Your attention is drawn to the fact that a certain number of features which are required for browsing the Platform may be adversely affected by the settings which you have configured (problems with saving or displaying information…).

We will in no event be held liable for any problems noted, if applicable.

You can decide to express your wishes and modify your settings with regard to cookies at any time, by the means described below.

The choices offered by your browser software for cookie settings:

You can configure your browser software so that cookies are saved in your device or, on the contrary, are refused, either automatically or depending on the person who creates them.

You can also configure your browser software so that you are offered the specific choice to accept or refuse cookies, before a cookie can be saved in your device.

The configuration of each browser is different with regard to the management of cookies and your choices. It is described in your browser’s help menu, which will provide you with information on how to change your cookie settings.

For site traffic cookie settings:

If you do not want us to save audience measurement cookies in your device, you can click on the following link:,, which will save a cookie in your device, the sole purpose of which is to opt out of the audience measurement services which we operate.

N.B. Compliance with your wishes is based on the creation of a cookie. If you delete all the cookies saved on your device (through your browser), we will no longer be aware that you have chosen this option.